Health Corporation Comprehensive Written Analysis
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How To Write a Case Analysis as a word document. Your grade will be determined not on what specific strategy you come up with (there is no “correct” one), but how well you develop a mission, vision, IFE, EFE, your SWOT, and use the tools to analyze it. Submit as a word document. DO NOT SUBMIT THE TEMPLATE OR ANY PORTION OF IT! D2L has a hard time displaying mixed formats. You can use the template to help determine your information, but you must create our own tables and drawings. Your submission should be crafted like you work for the company and is your report to the CEO. Your promotion and big raise depend on the quality of your work.
How to write a comprehensive written analysis
- Put your name and date on the top of the page.Do not use any cover page.
- State the company name
- State their existing mission statement (if it exists).Remember, they may call it something else.
- Rewrite mission statement (or write one if none existed). Try to use all 9 components. Be sure to indicate each component with ( ) right after that component appears in the mission statement.Follow the examples in tables 2/6 and 2-7. Explain why your mission statement is better.
- State their existing vision statement (if it exists). Remember, they may call it something else.
- Rewrite vision statement and explain why yours is better.
- Determine and state the company’s strategy from the case information in the textbook, not what it currently is in actuality.
- Construct a table listing all 22 financial ratios. Conduct a financial ratio analysis determining as many of the ratios as you can for as many years as you have data in the textbook.Determine the same ratios for the company industry, competitor, and/or the S&P 500.Analyze the data to determine if the ratio is showing a strength, weakness, or neutral and show your resulting analysis in your final column by an S, W, or N.Separately list which strengths or weakness are significant and explain why they are significant. You need to have at least four that you will include in step 10, but you can have more.
- List each of the following internal components and explain any strengths and weaknesses under each one. Each one must be its own separate paragraph.You cannot just say something like “They have good management.” You must explain why it is good. You may not be able to find information on all of these in the textbook, but you will be able to find some of them. Identify those you will include in your IFE.Use numerical data as much as possible:
- Culture
- Management
- Marketing
- Finance/Accounting other than already noted in your financial ratio analysis
- Production/operations
- Research and Development
- Management Information Systems
- Value Chain
- Other including any distinctive competitive advantage
- Construct an Internal Factor Evaluation Matrix with 10 each of strengths and weaknesses using your results from steps 8 and 9 plus other financial or other internal information from the case. See my examples on D2L.
- Identify and discuss the company’s industry and major competitors.This should be a least 150 words, double spaced, 12 point Times New Roman for the industry and at least another 250 words for the competitors.Do not limit yourself to just one competitor.
- Construct a Competitive Profile Matrix.Include at least eight critical success factors peculiar to this company’s industry and one competitor – more competitors if possible.
- List each of the following external factors and explain any threats or opportunities under each one, identifying those you will include in your EFE. Each one must be its own separate paragraph.You cannot just say the economy is bad or good.You must explain why. Use numerical data as much as possible:
- Economic
- Cultural
- Social
- Demographic
- Geographic
- Technological
- Political
- Legal
- Governmental
- Natural environment
- Competition (including any competitive advantage or weakness)
- Construct an External Factor Evaluation Matrix with 10 threats and 10 opportunities using your results from steps 12 and 13. Remember, SWOT opportunities are NOT about doing anything like buying a competitor.They are about things the company cannot control, like unemployment is going up or down.
- Construct your SWOT matrix per figure 6-3 showing each of your possible SO, WO, ST, and WT strategies with the appropriate combinations.You must have at least two each SO, WO, ST and WT strategies. Unlike the class assignment, you need to show all ten of each strength, weakness, threat, and opportunity.It should use the format from figure 6-3, but with your factors and your strategies.You must use the same factors from your IFE and EFE.
- Create a table of all 11 possible strategies. Match each of your possible strategies with the correct category.You will not have a strategy for each category.
- Create, show, and explain a SPACE matrix for your company.Analyze which of your possible strategies are suggested by the matrix.Show all your work, including the factors you used for each of the four axis.You can use the template, but you must show the factors you used besides the graph.
- Create and show an IE matrix and state specific suggested strategies. Analyze which of your possible strategies are suggested by the matrix.It is not correct just to identify the categories that the matrix shows.You must show which of YOUR SPECIFIC strategies are indicated.
- Create and show a GSM explaining your reasoning for the positions on the axis points, and state specific suggested strategies. Analyze which of your possible strategies are suggested by the matrix. It is not correct just to identify the categories that the matrix shows.You must show which of YOUR SPECIFIC strategies are indicated.
- Choose a least two of your specific strategies (not categories) and construct and show a QSPM. You must use two of your suggested strategies from step 15.
- Make and explain a recommendation for a new strategy. You must explain why It is a good strategy to follow.Your explanation should be at least 150 words and explain how the strategy will affect the entire company.
- Compare your recommendation to the actual strategy the company is actually following today.This will require an internet search.This is rarely the same as your recommendation.
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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument. Health Corporation Comprehensive Written Analysis
ADDITIONAL INSTRUCTIONS FOR THE CLASS
Discussion Questions (DQ)
Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
I encourage you to incorporate the readings from the week (as applicable) into your responses.
Weekly Participation
Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.
APA Format and Writing Quality
Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
I highly recommend using the APA Publication Manual, 6th edition.
Use of Direct Quotes
I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
It is best to paraphrase content and cite your source.
LopesWrite Policy
For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.
Late Policy
The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
I do not accept assignments that are two or more weeks late unless we have worked out an extension.
As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.
Communication
Communication is so very important. There are multiple ways to communicate with me:
Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.
Health Corporation Comprehensive Written Analysis