Social Media Campaign Discussion

1 Social Media Campaign Victoria Simon WGU Pre-licensure RN, BSN Community Health and Population-Focused Nursing Clinical Introduction 2 Over 90% of American adults have subscribed to mobile services. Also, 71% of them use social platforms to share videos. As a result, interactive media has turned into a powerful force within society for over 20 years. Contemporary nurses have taken advantage of social media platforms’ powers to connect with patients and individuals who seek information about healthcare in society. The healthcare professionals network with their peers and educate the community about issues of health. They also receive primary education about the latest developments in the medical profession. Social media has turned out into a vital resource of patient engagement in the modern environment of healthcare. That is why nurses must understand how they can make effective use of social media. The paper is about social media campaigns. It is categorized into the statement of diagnosis, developing a strategy for social media campaigns, and describing the best implementation practices for social media.

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It is also categorized into an implementation plan and reflection of how marketing through social media supports the community’s health. Section A Health concerns in schools within Harris County Texas Every state decides the vaccines necessary for enrolment of children and attendance within a facility of childcare or schools within the state. The requirement for vaccinations and exemptions tend to vary from one state to another. One major challenge experienced in most of the schools is that most of the children are not vaccinated. Some parents consider them hesitant to immunization since they consider it unsafe for their children (Kalimeri et al., 2019, p.250). As a result, they prevent their children from accessing the existing programs of immunization. Another challenge is the fear that most of the parents have regarding injections. Such parents often prevent their children from immunization because they presume the child will experience 3 so much pain. Some of the children in Harris County live in geographically isolated locations. As a result, they fail to get vaccinated because it is challenging to transport vaccines to such areas. Another reason is that the government has neglected children socially and politically. Social Media Campaign Discussion

Neglect creates a barrier in accessing healthcare services, especially when the government is not aware of your existence. One of the available interventions is based on health providers. There is a consistent absence or weaker recommendations from healthcare givers, who are sometimes the reason for low uptake of vaccines. Another available intervention is the counseling of parents. Most parents’ decision regarding their children’s immunization is influenced by their interaction with healthcare givers (Gostin et al., 2019, p, 1969). Thus, it is essential to have regular parent education offered by primary healthcare providers to help them change their attitude towards vaccines’ uptake. Parent education also makes parents familiar with children’s vaccines and the infections that such vaccines prevent. Section B Evidence-based Practices related to immunization Immunization is known to save more lives compared to other interventions of health. As a result, publicly funded programs of immunization are central to public health in America. Vaccination protects the entire population from infectious diseases and reduces the number of individuals who transmit diseases to communities. Vaccines offer safety to the population (Kalimeri et al., 2019, p.252). Social Media Campaign Discussion

Any severe or adverse reactions from vaccines are rare because there are systems that monitor vaccines’ development. Immunization is also a shared responsibility that involves provincial, territorial, and federal responsibilities. Along with other 4 local authorities of public health, provinces and territories are responsible for developing plans and delivery of programs related to immunization. One study by the NCBI on the experiences of immunization within the community’s health centers involved a sample of children between 3-9 years. The total sample size was 392 children, out of which the majority were of Latino origin and had Medicaid. 17% of the families reported having previous negative experiences after immunization (Wagner et al., 2017, p.13). 12% reported a primary adverse reaction from the children. 13% reported longer waiting times and negative attitudes of the medical staff. The parents’ negative experiences were associated with the absence of components such as medical homes, continuity, family-centered, compassionate, and comprehensive healthcare services. Additionally, the children who reported a negative experience had a higher likelihood of under immunization. Section C Social Media Campaign Strategy for Community Health Objective To create awareness of the population on the benefits of immunization.

To ensure a change in the behavior and attitude of the population towards vaccination. Population-focused Social Marketing Interventions Communication Communication is a method used to convey messages to different individuals within the population. It is thus essential for healthcare givers to be authentic and trustworthy in their communication. Consumers are likely to demand authenticity and transparency from individuals who offer vaccines and manufacturers (Steffens et al., 2019, p.3). Social Media Campaign Discussion

The use of open communication approaches enhances the mitigation of any misconceptions about vaccination. It 5 also reveals to the population that healthcare givers have taken the primary role of addressing all their fears and concerns about vaccines. Internet The internet is vital because it enhances meeting with the audience wherever they are. The millennial is an active generation on social media (Shah et al., p. 165). Social Media Campaign Discussion

It is thus vital for the interventions to be contemporary in how their approach to consumers. Sharing of ads and posters about the benefits of immunization will allow people to comment and ask questions to address their fears and uncertainties. Healthcare givers will also address the comments to enhance understanding and ensure the message is communicated clearly. Appropriate Social Media Platform and the Benefits The best social platform for marketing is Twitter. The application enhances the connection of various individuals all over the world. It is easy to download and use by different users. Twitter is appropriate in communication because it allows users to reach a broader audience due to its large user base (Gostin et al., 2019, p, 1970). Social Media Campaign Discussion

The users include teachers in schools and parents who are hesitant to vaccination. It also enhances feedback from the users about particular products. Twitter users can give both positive and negative feedback regarding certain vaccines and enable healthcare givers to address the community’s concerns. In this case, the targeted population is the parents who are hesitant to vaccination and teachers who admit learners without immunization certificates (Hwang & Shah, 2019, p.1281).

The teachers and parents must get informed because they subject children to the risk of future infections and diseases, leading to premature mortality. The target population will benefit from the message of vaccination by encouraging more and more individuals to be vaccinated, reducing the rate of 6 mortality and morbidity of diseases by reducing the episodes of diseases that are preventable using vaccines. Section D Best Practices for Implementation of Social Media Marketing Health Tools Some of the reasonable practices of marketing healthcare through social media platforms are diversifying the channel mix beyond Twitter to other social applications such as Facebook, linked in, and integral. Diversification will ensure the information spreads to massive users (Wagner et al., 2017, p.15). Another suitable practice is varying the content to optimize the actions of different audiences. Individuals in social media platforms are from diverse cultural backgrounds, affecting their attitudes and perception of different information types.

While some will take the message positively, others may not agree with the message. Instead, they may criticize it. Lastly, it is vital to boost posts that attract more significant audiences. Section E Implementation Plan of a Social Media Campaign Stakeholders and partnerships The company stakeholders are the department of health, which creates posters and ads that will be used to create awareness of the population through education on vaccination’s significance. Another stakeholder will be the American government, which will sponsor the whole campaign. Also, non-governmental organizations such as WHO will ensure all the vaccines are safe for human use. The other stakeholders are the population who use social media platforms because they are information recipients (Steffens et al., 2019, p.6). One beneficial partnership is that of the government and non-governmental organizations, which allows funding of the campaigns.

7 Timeline and Evaluation Techniques The campaign will run for one month. Every day there will be posters on different types of vaccines and the diseases they prevent, which will be shared on Twitter. Also, there will be ads that will be shared on the procedure of vaccination and its benefits to human health. After the campaign, it is vital to evaluate the campaigns’ effectiveness by recording any changes in the population’s attitude towards the uptake of vaccines (Shah et al., p. 160). The objective of the campaign was to create awareness about the benefits of vaccination. Having records of the total number of positive individuals towards vaccination is significant to determine the effectiveness of the entire process.

Questionnaires may also be distributed within the population to determine the opinions of the general public about vaccination. It is also essential to monitor the progress of the whole process. Costs of campaign Implementation The campaign is massive. It will thus cost $6000 because of the social platform’s nature and the enormous target audience. Also, the cost caters to the frequency of ads and posts. Section F Impact of Social Media Campaigns on Nursing Social media campaigns empower nurses and other healthcare givers to promote wellness and good health within the community. It enhances consumers’ awareness and education about all the available resources and offers an outlet for them to share both positive and negative experiences (Steffens et al., 2019, p.8).

The campaigns also promote trust between healthcare givers and patients by conveying powerful messages to the population. As a result, the population remains healthy and robust at all times. Conclusion 8 In conclusion, vaccination is a huge issue of global concern. Most of the parents are hesitant to vaccination because of their cultural beliefs and social attitude. As a result, there are high rates of infectious disease infections within schools in Harris County. Thus, a social media campaign strategy is essential because it ensures a broad audience receives the message on the significance of vaccination. The stakeholders of the campaign are the government, healthcare givers, and the population. Social Media Campaign Discussion

The total cost of the campaign is about $7000 since it will run for a whole month. The campaign will empower nurses to promote good health within the population. 9 References Wagner, M., Lampos, V., Yom-Tov, E., Pebody, R., & Cox, I. J. (2017). Estimating the population impact of a new pediatric influenza vaccination program in America using social media content. Journal of medical Internet research, 12-16. https://www.jmir.org/2017/12/e416/ Kalimeri, K., G. Beiró, M., Urbinati, A., Bonanomi, A., Rosina, A., & Cattuto, C. (2019, May).

Human values and attitudes towards vaccination in social media. In Companion Proceedings of the 2019 World Wide Web Conference (pp. 248-254). https://dl.acm.org/doi/abs/10.1145/3308560.3316489 Gostin, L. O., Ratzan, S. C., & Bloom, B. R. (2019). Safe vaccinations for a healthy nation: increasing US vaccine coverage through law, science, and communication. Jama, 321(20), 1969-1970. https://jamanetwork.com/journals/jama/article-abstract/2731738 Hwang, J., & Shah, D. V. (2019).

Health information sources, perceived vaccination benefits, and maintenance of childhood vaccination schedules. Health communication, 34(11), 1279-1288. https://www.tandfonline.com/doi/abs/10.1080/10410236.2018.1481707 Steffens, M. S., Dunn, A. G., Wiley, K. E., & Leask, J. (2019). How organizations are promoting vaccination respond to misinformation on social media: a qualitative investigation. BMC public health, 19(1), 1-12. https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-019-7659-3 Shah, S. I., Brumberg, H. L., & La Gamma, E. F. (2020, March). Applying lessons from vaccination hesitancy to address birth dose Vitamin K refusal: Where has the trust gone?. 10 In Seminars in Perinatology p. 151-242. WB Saunders. https://www.sciencedirect.com/science/article/abs/pii/S0146000520300239 … Social Media Campaign Discussion