Consumer behavior Assignment 11

Define consumer behavior and discuss the underlying premise of consumer behavior, the
marketing concept. Why is consumer behavior rooted in the marketing
concept? How does customer value and customer satisfaction play into the
marketing concept? Open the link below and review the customer service
facts. Why is it important for a business to focus on customer value and
satisfaction? Do you fall into any of these categories and if so, which
ones? Explain why.

Customer service facts

2. The Consumer Research Process

Use the Consumer research interactive learning object to deepen
your understanding of the order of steps in the research process.

There are six steps in the consumer research process. Pick a product or
service you have an interest in and question about. Describe the product
or service, your question(s) and the research process to lay the
foundation. Walk through each of the six steps as it relates to your
product or service, providing your analysis of each and what you would do
specifically at each step and why. Which step was the most informative and
why? Which step was the least informative and why? Did the process
help address your question (s)? Integrate and apply the concepts from the
learning in your response.

Examples:

Why was the Snuggy so successful and is
there still a market for it?
Do consumers prefer McDonalds or Burger
King?
Should we expand globally?

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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.