Assignment 11: Component of Revenue Management.

Pricing is one of the two strategic levers used to optimize revenue and is, arguably, the most critical component of Revenue Management.
In this assessment, you will prepare a report as if you were the Revenue Manager for the Hilton Sydney Hotel.
You are to present a report to your hotel’s General Manager that recommends a Revenue Management strategy for the financial year July 2017 June 2018. Aspects that require critical consideration are:
An analysis of market segmentation
An analysis of the competitor set
An analysis of the external environment
Demand Forecasting
Channel Analysis

The General Manager has already indicated his concern about the transparent nature of pricing and has requested that your strategy specifically addresses this.
Notes
Although this report is based on a real hotel and across a future period, it requires a strong theoretical framework with reference to the literature. It must also account for recent changes and predictable events in the area of revenue management. Current market analysis reports should be used as part of the overall strategy. You can use tables, charts, graphs to support your pricing strategy.
Submission guidelines
The Executive Report should include, in this order

Plagiarism declaration
Title page
Executive Summary
Table of Contents
Body of work (This can be titled differently and include sub-headings)
Conclusion
Recommendations
References
Appendix

Typed in format specified (refer to CALS) and submitted in electronic form as a word-processed file to www.turnitin.com on due date.
Please note that plagiarism is a serious academic offence. Please refer to CALS for a better understanding on how plagiarism is detected and prevented.
Professional layout and presentation, concise, informative and correctly referenced. Graphs and colour can assist in summarising key points in your report.
You must refer, in text, to a minimum of 20 journal articles, plus others as required, in order to show competency in the assessment.

ORDER CUSTOM, PLAGIARISM-FREE PAPER

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument