MHA6080 WEEK 14 DISCUSSION AND PROJECT INSTRUCTIONS

In Week 4, we will conclude our discussion of strategic planning by exploring the final steps in the planning process. During this week, we will learn how to integrate the marketing plan with the business and strategic plan. Likewise, this last week will also explore the issues strategy and marketing are facing in healthcare and final thoughts on creating a mental model for market planning.

Your Learning Objectives for the Week:

Examine and apply business strategies necessary to define and grow a healthcare organization.
Summarize the characteristics of successful service and apply these characteristics to a marketing plan for a healthcare organization.

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Before beginning work on this discussion forum, please review the link “ Doing Discussion Questions Right ” and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

As we have identified in this week, a variety of unique challenges are present in the healthcare field that ultimately impact the organizational marketing efforts. One of these challenges is ensuring a competitive advantage in the field despite heightened technological advancements. In this discussion, you will examine the impact that medical tourism has on the potential marketability of healthcare services in the United States.

From the Internet, read the following:

· Sandberg, D. S. (2017). Medical tourism: An emerging global healthcare industry. International Journal of Healthcare Management, 10(4), 281–288. doi:10.1080/20479700.2017.1296213

Considering how technology has shifted the marketing paradigm in healthcare, discuss this movement and its implications for competition in the United States. How can this global presence impact local services? What benefits and challenges exist for the consumer interested in medical tourism? How can you strategize, as a leader in the field, to ensure that the effects of medical tourism minimally impact local operational efforts?

To support your work, use your course and textbook readings and also use the South University Online Library . As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1,000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

· Week 4 Project

AssignmentTask: Submit to complete this assignment

Top of Form

Due May 24 at 11:59 PM

Bottom of Form

Supporting Lectures:

Review the following lectures:

· When Plans Come Together

· Technology

· Overcoming Common Challenges

Changing Marketing Strategy

The project assignment provides a forum for analyzing and evaluating relevant topics of this week on the basis of the course competencies covered.

Introduction:

In this week, you explored the final steps of the strategic planning process. You learned how to integrate the marketing plan with the business and strategic plans. You also examined the issues that marketing is facing in healthcare.

In this assignment, you will explore some reasons regarding why an organization may change its marketing strategy. This will require you to research a news article, news broadcast, or journal article about an organization that changed its marketing strategy. You will have the flexibility to select any organization that meets the requirements of this assignment.

Please review the following and using specific information from these resources, your course resource, and additional research, address the tasks posed below.

Tasks:

· Find a news article, news broadcast, or journal article (within the past seven years) that identifies an organization that changed its marketing strategy.

· Why did the organization change its marketing strategy?

· What approach did the organization make regarding the development and implementation of the new strategy?

· How does the new strategy differ from its original marketing strategy?

· Discuss whether the organization was effective in its decision to change the marketing strategy.

To support your work, use your course and text readings and also use the South University Online Library . As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details

· In around 500 words, write your response in a Microsoft Word document.

· Name your file as SU_MHA6080_W4_Project_LastName_FirstName.

· By the due date assigned, submit it to the Submissions Area.

MHA6080 WEEK 14 DISCUSSION AND PROJECT INSTRUCTIONS