Revitalizing a Brand Assignment 2

Read the case study titled Revitalizing a Brand [PDF]. Use the Internet or Strayer Library to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.

Develop a PowerPoint Presentation with a minimum of 14 slides. The 14-slide minimum includes the title slides and sources slides. Please note that PowerPoint slides must include detailed speaker notes.

For more information on creating effective PowerPoint slides, please review this video: Five Essentials for Designing Effective Slides.

For more information on using speaker notes, please review this video: Use Speaker Notes in PowerPoint.

The PowerPoint slides should include the following information:

A description of current marketing communication, identity, and brand position of Plaza Home Health Services.
A detailed SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services.
An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use five sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Your submitted presentation should follow these formatting requirements:

Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
Sources slide(s) at the end of the presentation with five quality sources cited using the Strayer Writing Standards format.
Speaker notes should be detailed and submitted with slides.
Use clear bullet points with summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
Use pictures, diagrams, and graphs where applicable to make your slides more appealing. Visit Pexels for free stock photos and videos you may use in your presentation

ORDER CUSTOM, PLAGIARISM-FREE PAPER

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.