Assignment: Healthcare marketing paper

From your research on the World Health Organization website, discuss the single most significant weakness in the U.S. health care system and its impact on the utilization of health care services.

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Make at least one recommendation for addressing that weakness from a marketing perspective.
Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes.
Provide specific examples to support your response.
Respond to a classmate and provide feedback on the changes in marketing that they identified will occur in the future and whether you support their reasoning.

Reply to post: The U.S. health care system faces many challenges that indicate the urgent need for reform. The biggest issue is that approximately 46 million Americans are uninsured and many insured Americans face rapid increases in premiums and out-of-pocket costs. This is a problem not just in the U.S. but in other countries as well where there is no health insurance to offer so as a result many children die from issues likes the measles for an example.One recommendation I would make is having a particular approach to marketing in certain areas or programs that could improve health outcomes and developing the strategies for targeting specific groups of patients. This can support improvements in the delivery system and reduce disparities in health care based on race, geography, and other factors.I think what will change in the future is that health care marketing will develop better capabilities for a targeting delivery system that appropriately markets to the right group of patients based off certain criteria’s like race, geography and what health issues they have. Multiple approaches to the delivery system reform is necessary in order to bend the cost curve and improve care quality in patients. I also think that the use of electronic medical records and having more comprehensive decision support for both patient and provider will be more frequent in all health care facilities. The use of EMR systems will give more practical evidence on which clinical practices work best in particular cases or which patients need timely interventions.
Reply to post:I think that the most significant weakness in the U.S. health care system is cost. The U.S. health care system is the most expensive in the world. Which makes it unaffordable for most people to obtain. Even the people who can afford a monthly insurance policy don’t use the insurance due to high co-pays and high deductables. The World Health Organization has been working with many countries trying to push a universal health coverage. UHC enables everyone to access the service that address the most significant causes of disease and death, and ensures that the quality of those services is good enough to improve the health of the people who receive them(1). We already have government funding to help provide insurance coverage for lower income people. I feel that we could start there and create a program that uses a universal health coverage for everyone. If insurance was made affordable then the health of the nation can get better. Many other countries have already implemented a universal health coverage and have shown how well it works.