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Current Environmental Issues Analysis

Current Environmental Issues Analysis

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Prepare a 5–7-page environmental analysis of a health care organization addressing both the external and internal environments.

Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.

Health care organizations have embraced strategic management and developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations.

Health care organization leaders need to understand the external environment in which they operate and anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to:

  • Determine the geographic service area.
  • Analyze the competitors within that service area for strengths and vulnerabilities.
  • Assess the impact of its strategic actions against specific competitors.
  • Anticipate potential actions a competitor might take that would endanger the organization’s market position.

Analyzing competitors assists organizations in identifying their competitive advantage—the basis on which they are willing to compete. Evaluating the organization’s internal environment is also critical. This requires evaluating such functional areas as clinical operations, information systems, marketing, clinical support, human resources, financial administration, and so on. In an internal environmental analysis, leaders carefully examine each function or organizational subsystem and then develop and analyze a list of strengths and weaknesses for each. This approach has been successful in some cases; however, an internal environmental analysis alone does not adequately address strategic issues.

This assessment provides an opportunity for you to perform an environmental analysis of a health care organization. An environmental analysis enables the organization to identify current challenges and opportunities in preparation for future strategic planning and goal identification. Insightful diagnosis of a company’s external and internal environments is a prerequisite for managers to succeed in crafting a strategy that is an excellent fit within the company’s operations. These evaluations assist the organization in fostering alternative strategies and business models that culminate in leaders choosing a specific strategy.Current Environmental Issues Analysis

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
  • Identify key industry structural features determining the forces governing competition.
  • Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
  • Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration.
  • Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
  • Follow current APA formatting and style guidelines for citations and references.
  • Evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values.

 

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Overview Prepare a 5–7-page environmental analysis of a health care organization addressing both the external and internal environments. Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented. Health care organizations have embraced strategic management and developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations. Health care organization leaders need to understand the external environment in which they operate and anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to: • • • •Current Environmental Issues Analysis
Determine the geographic service area. Analyze the competitors within that service area for strengths and vulnerabilities. Assess the impact of its strategic actions against specific competitors. Anticipate potential actions a competitor might take that would endanger the organization’s market position. Analyzing competitors assists organizations in identifying their competitive advantage—the basis on which they are willing to compete. Evaluating the organization’s internal environment is also critical. This requires evaluating such functional areas as clinical operations, information systems, marketing, clinical support, human resources, financial administration, and so on. In an internal environmental analysis, leaders carefully examine each function or organizational subsystem and then develop and analyze a list of strengths and weaknesses for each. This approach has been successful in some cases; however, an internal environmental analysis alone does not adequately address strategic issues. This assessment provides an opportunity for you to perform an environmental analysis of a health care organization. An environmental analysis enables the organization to identify current challenges and opportunities in preparation for future strategic planning and goal identification. Insightful diagnosis of a company’s external and internal environments is a prerequisite for managers to succeed in crafting a strategy that is an excellent fit within the company’s operations. These evaluations assist the organization in fostering alternative strategies and business models that culminate in leaders choosing a specific strategy.Current Environmental Issues Analysis
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria: • • Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces. • Identify key industry structural features determining the forces governing competition. Competency 3: Recommend an organizational structure and design to optimize a strategic plan. • • Evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values. Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration. • Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence. • Follow current APA formatting and style guidelines for citations and references. Assignment Instruction Note: Complete the assessments in this course in the order in which they are presented. You will make use of this analysis in the next assessment.Current Environmental Issues Analysis
Preparation To prepare for the assessment, select a health care organization. You may choose the organization in which you currently work, an organization you would like to work for in the future, or an organization about which you would like to learn more. You may select an organization from any of the following sectors. You may also make your selection from a sector not listed here that directly reflects your career plans. • • • • • • • • • Long-term care. Mid-sized facility. Behavioral health hospital. Large urban hospital. Small rural hospital. Freestanding facility. Telehealth organization. Government/military. Integrated delivery network (IDN). Make your selection carefully. If you choose your own organization, it will be easier to obtain the kind of information you need to complete the assessment. If you do not select your own organization, you might want to consider a larger health care provider (for example, Cigna, Kaiser Permanente, UnitedHealth Group, Blue Cross Blue Shield) that publishes the organization’s directional strategy. You may also select a type of organization from the list provided but recognize you will still be expected to gather marketing information, benchmark data, financial summaries, et cetera. In addition, you may wish to review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete. Note: Remember that you can submit all, or a portion of, your draft analysis to Smarthinking Tutoring for feedback before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback. Scenario Your boss is responsible for updating the organization’s strategic plan. She has asked you to do some of the legwork and complete an environmental analysis. This analysis will help your organization scan the external and internal environments and identify current challenges and opportunities that will enable it to prepare for the future. Requirements Analyze your selected organization’s external and internal environments. You may use any contemporary environmental analysis tool included in the strategic management planning process to conduct your analysis. Examples include PESTLE analysis, Michael Porter’s 5 Forces model, Levels of Competition model, et cetera. Remember, your analysis must address both your selected organization’s external and internal environments. In addition, your analysis must include all of the following elements: Environmental Analysis Requirements The requirements, outlined below, correspond to the grading criteria in the Current Environmental Analysis Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed • • • • Evaluate the organization’s directional strategy, as reflected in its vision, mission, and values. Identify key industry structural features determining the forces governing competition. Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence. Follow current APA formatting and style guidelines for citations and references. Document Format and Length You may write your environmental analysis using a familiar and appropriate document format used by health care organizations, such as a memo, business report, or white paper. Adhere to APA style and formatting guidelines for citations and references and include a references page at the end of your document. Your written analysis should be 5–7 pages in length (double-spaced). Supporting Evidence Cite a minimum of six references to current scholarly and authoritative sources to support your analysis. Examples include: accrediting body standards, industry standards, and government agency reports, such as the National Academy of Medicine, et cetera.Current Environmental Issues Analysis
You will also want to include organizational information. Format your citations and references according to APA style and formatting guidelines. Additional Requirements Proofread your document, before you submit it, to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your analysis. Portfolio Prompt: You may choose to save your environmental analysis to your ePortfolio. 6/5/2019 Current Environmental Analysis Scoring Guide Current Environmental Analysis Scoring Guide CRITERIA NONPERFORMANCE BASIC PROFICIENT DISTINGUISHED Evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values. Does not evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values. Attempts to evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values; however, omissions and/or errors exist. Evaluates a health care organization’s directional strategy, as reflected in its vision, mission, and values. Evaluates a health care organization’s directional strategy, as reflected in its vision, mission, and values, including improvement recommendations. Evaluation includes multiple specific examples and references to current, scholarly, and/or authoritative sources. Identify key industry structural features determining the forces governing competition. Does not identify key industry structural features determining the forces governing competition.Current Environmental Issues Analysis
Attempts to identify key industry structural features determining the forces governing competition; however, omissions and/or errors exist. Identifies key industry structural features determining the forces governing competition. Analyzes key industry structural features determining the forces governing competition. Analysis includes multiple specific examples and references to current, scholarly, and/or authoritative sources. Write a clear, concise, wellorganized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence. Does not write a clear, concise, well-organized, professional, and generally errorfree environmental analysis that supports conclusions with relevant evidence. Attempts to write a clear, concise, wellorganized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence; however, lapses, omissions, and/or errors exist. Writes a clear, concise, wellorganized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence. Writes a clear, concise, wellorganized, professional, and error-free environmental analysis that supports conclusions with compelling and relevant evidence. Follow current APA formatting and style guidelines for citations and references. Does not follow current APA formatting and style guidelines for citations and references. Attempts to follow current APA formatting and style guidelines for citations and references; however, omissions and/or errors exist. Follows current APA formatting and style guidelines for citations and references. Follows current APA formatting and style guidelines for citations and references without omissions and/or errors. https://courserooma.capella.edu/bbcswebdav/institution/MHA-FP/MHA-FP5010/190400/Scoring_Guides/a01_scoring_guide.html 1/1 …Current Environmental Issues Analysis