DHS 4426 Target Audience Discussion

These are the directions below:

Find an advertisement for a prescription or over-the-counter drug (or a nutraceutical or even a medical device, if you like). The ad can be a YouTube or other video or in print (you will need to scan a copy). Either way, post a link to it or find a PDF of the ad itself and post it so that other students in your group can view it.

ORDER CUSTOM, PLAGIARISM-FREE PAPER

Part 1: Please post the ad you found and comment on it by answering the following questions (15 points):

a) Who is the target audience for the ad? (2 pts)
b) What emotions are trying to be elicited with the ad? (3 pts)
c) Using an online drug information resource (one of the ones I mentioned in lecture), list major indications, contraindications, and warnings about this drug. Be sure to include the reference link you used, such as Drugs.com, Medline, Rxlist.com, MICROMEDEX, etc. (5 pts)
d) Discuss whether you think sufficient information was provided by the ad. Why or why not? (A few sentences should be sufficient.) (5 pts)

APA Format and Style

General

Academic writing, which is independent thought supported by reliable and relevant research, depends on the ability to integrate and cite the sources that have been consulted. Use APA style for all references, in-text citations, formatting, etc.

Write in first- and second-person sparingly, if ever. This means, avoid using I, we, and you; instead, use he, she, and they. Do not use contractions.

Paper Format

Use standard-sized paper of 5″ x 11″.
Margins should be 1″ all around (top, bottom, left, right).
Use Times New Roman 12-point
For emphasis, use italics (not quotation marks, bold, ).
Double-space.
Align the text flush left.

Organization

The basic organization of an APA-style paper includes the title page, abstract, body, and reference section, though students are encouraged to follow any specific directions given in their Overview assignment.

Title Page

The title page includes four elements that should be centered in the middle of the page: title, author byline, institutional affiliation followed by the course prefix and number (e.g., Grand Canyon University: PSY 351), and date of submission. Please note that even though APA does not require the date on a title page, it is a requirement for GCU papers.

Being the first page, the title page is where to set up your page header, which includes the running head and the page number. The running head—an abbreviated title that is a maximum of 50 characters—should appear flush left in all uppercase letters in the header on all pages. Page numbers should be in the header, flush right.

To format your running head and page numbers in Microsoft Word, click ViewàHeader and Footer. In the header box that shows up, type Running head: ABBREVIATED TITLE HERE. On the Header/Footer dialog box that pops up, click Insert Page Number (last button on the left). Put the cursor between the running head and the page number, and click the tab button a few times until the running head is flush left and the page number is flush right.