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Health Current Environmental Analysis

Health Current Environmental Analysis

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Unit 3

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  • Internal Environment Analysis

    Introduction

    This unit shifts focus from the external environment to the internal environment. Identifying analysis techniques for assessing competitive advantage is important for building health care strategy. Sustaining health care competitive advantage requires that managers and leaders understand environmental demands to assist with minimizing weakness and threats from the external environment. Toggle DrawerRead Full Introduction

  • Learning Activities Collapse All
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    [u03s1] Unit 3 Study 1

    Studies

    READINGS

    From the Capella University Library, read:

    MULTIMEDIA

    Complete the following Capella multimedia presentations:

    • The Value Chain.
      • This media piece visually presents the value chain for a health care organization. The value chain provides a framework for assessing an organization’s internal environment. You will be able to click on the various value adding components to learn more about each.
    • Retail Stores and Key Success Factors.
      • In this interactive exercise, you will complete a strategic map for a chain of retail stores based on price, quality, and number of locations. Then, you will examine one of the store’s key success factors, such as market position, financial risk, et cetera.

    OPTIONAL RESOURCES

    Readings
    • Dibrell, C., Craig, J. B., & Neubaum, D. O. (2014). Linking the formal strategic planning process, planning flexibility, and innovativeness to firm performance. Journal of Business Research, 67(9), 2000–2007.
    • Wolf, C., & Floyd, S. W. (2017). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 43(6), 1754–1788.
    Scholarly Writing and APA Style

    Use the following resources to improve your writing skills and find answers to specific questions.

    Library Research

    Use the following resources to help with any required or self-directed research you do to support your coursework.

    ePortfolio

    LEARNING COMPONENTS

    This activity will help you achieve the following learning components:

    • Analyze organizational performance.
    • Assess key organizational strengths and weaknesses.
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    [u03a1] Unit 3 Assignment 1

    Current Environmental Analysis

    PROFESSIONAL CONTEXT

    Health care organizations have embraced strategic management and developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations. Health care organization leaders need to understand the external environment in which they operate and anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to:

    • Determine the geographic service area.
    • Analyze the competitors within that service area for strengths and vulnerabilities.
    • Assess the impact of its strategic actions against specific competitors.
    • Anticipate potential actions a competitor might take that would endanger the organization’s market position.

    Analyzing competitors assists organizations in identifying their competitive advantage—the basis on which they are willing to compete. Evaluating the organization’s internal environment is also critical. This requires evaluating such functional areas as clinical operations, information systems, marketing, clinical support, human resources, financial administration, and so on. In an internal environmental analysis, leaders carefully examine each function or organizational subsystem and then develop and analyze a list of strengths and weaknesses for each. This approach has been successful in some cases; however, an internal environmental analysis alone does not adequately address strategic issues. This assignment provides an opportunity for you to perform an environmental analysis of a health care organization. An environmental analysis enables the organization to identify current challenges and opportunities in preparation for future strategic planning and goal identification. Insightful diagnosis of a company’s external and internal environments is a prerequisite for managers to succeed in crafting a strategy that is an excellent fit within the company’s operations. These evaluations assist the organization in fostering alternative strategies and business models that culminate in leaders choosing a specific strategy. By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:

    • Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
      • Identify key industry structural features determining the forces governing competition.
    • Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
      • Evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values.
    • Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration
      • Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
      • Follow current APA formatting and style guidelines for citations and references. Health Current Environmental Analysis

    SCENARIO

    Your boss is responsible for updating the organization’s strategic plan. She has asked you to do some of the legwork and complete an environmental analysis. This analysis will help your organization scan the external and internal environments and identify current challenges and opportunities that will enable it to prepare for the future. Health Current Environmental Analysis

    INSTRUCTIONS

    Analyze your selected organization’s external and internal environments. Note: You will make use of this analysis in your Unit 5 assignment and later in this course. You may use any contemporary environmental analysis tool included in the strategic management planning process to conduct your analysis. Examples include PESTLE analysis, Michael Porter’s Five Forces model, Levels of Competition model, et cetera. Remember, your analysis must address both your selected organization’s external and internal environments. In addition, your analysis must include all of the following elements:

    Environmental Analysis Requirements
    • The requirements, outlined below, correspond to the grading criteria in the Current Environmental Analysis Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.
      • Evaluate the organization’s directional strategy, as reflected in its vision, mission, and values.
      • Identify key industry structural features determining the forces governing competition.
      • Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
      • Follow current APA formatting and style guidelines for citations and references. Health Current Environmental Analysis
    Document Format and Length
    • You may write your environmental analysis using a familiar and appropriate document format used by health care organizations, such as a memo, business report, or white paper. Adhere to APA style and formatting guidelines for citations and references, and include a references page at the end of your document.
    • Your written analysis should be 5–7 pages in length (double-spaced).
    Supporting Evidence
    • Cite a minimum of six references to current scholarly and authoritative sources to support your analysis. Examples include accrediting body standards, industry standards, and government agency reports such as from the National Academy of Medicine. You will also want to include organizational information.
    • Format your citations and references according to APA style and formatting guidelines.
    Submission Requirements
    • Proofread your document, before you submit it, to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your analysis.

    Portfolio Prompt: You may choose to save your environmental analysis to your ePortfolio. Health Current Environmental Analysis

    RESOURCES

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    [u03d1] Unit 3 Discussion 1

    Competitive Advantage

    Note: Remember to adhere to the requirements for initial discussion postings and responses addressed in the School of Nursing and Health Sciences faculty expectations message.

    • When searching for competitive advantage, which characteristics of a strength or weakness—that is value, rareness, sustainability—are the most important in health care organizations?
    • Explain why you chose these characteristics.
      • Use an example of your organizational plan, if necessary.
      • Support your conclusions with evidence from the literature.