PUB 610: Public Health Department Critique Paper

The Internet and new media platforms, such as YouTube, have increasingly been utilized by local and state public health departments to communicate information and health messages to large audiences. For this assignment, you will review a series of videos on YouTube playlists of the New York City Department of Health and Mental Hygiene (https://www.youtube.com/user/NYCHealth/playlists) and the Los Angeles County Department of Public Health (https://www.youtube.com/user/lapublichealth/playlists). View at least two videos by each of these health departments.

ORDER CUSTOM, PLAGIARISM-FREE PAPER

In a paper of 1,250-1,500 words, critique how successfully the public health department has communicated information and health messages in each video. Include the following in your critique:

A description of the health issue that is the focus of the video.
A critique of whether this new media platform was leveraged to its full potential.
An evaluation of whether the communication and health messages were engaging and had the potential to mobilize the community, including building constituency relations, engendering strategic partnerships, or engaging community organizations and leaders.
An assessment of the cultural appropriateness of the message with regard to the intended audience, including how cultural competence is important in communicating public health content.
An overall judgment on whether the communication and health message was effective for the intended audience. Include any recommendations or suggestions to improve the health communication or health message. Use the examples and evidence from the research literature to support your recommendations.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument