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Selection and Part 2 Application of Opportunity Lenses

Selection and Part 2 Application of Opportunity Lenses

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choose a different company from prior help, companies used before are Ford, Apple, Google, etc) please try to use a lesser known company that isn’t used as much. The 2nd part of this assignment is also attached below. All of the reading sources, writing requirements, and guidelines are listed below. Any questions let me know.

1st Assignment is 300 words see requires below.

Use the Capella library to read the following:

The following required readings are available full-text in the Capella University Library. Search for each article by clicking the linked title and following the instructions in the Library Guide.

  • Bruch and Menges’s 2010 article, “The Acceleration TRAP” from the Harvard Business Review, volume 88, issue 4, pages 80–86.
  • Coyne, Clifford, and Dye’s 2007 article, “Breakthrough Thinking from Inside the Box” from the Harvard Business Review, volume 85, issue 12, pages 70–78.
  • Govindarajan and Trimble’s 2010 article, “Stop the Innovation Wars” from the Harvard Business Review, volume 88, issue 7, pages 76–83.

Case Study Organization Selection

At the end of this course, in Unit 10, Assignment 1, you will submit a course project that analyzes a publicly traded organization through the nine lenses of opportunity mapping. This week you must select an organization that captures your imagination, but one not previously used in this course or BMGT8130.

In a brief description, identify your company of choice and the industry in which it operates, and explain your rationale for selecting it. Your rationale should include an analysis of how the organization fits with innovative models, approaches, leadership, and the use of strategic assumption. Provide APA reference support on the organization and industry.

  • Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
  • APA formatting: Your essay should be formatted according to APA (6th edition) style and formatting.
  • Length: A minimum of 300 words, Times New Roman, 12-point font.
  • Structure: Please include the following sections using APA headings (no abstract required):
    • Introduction.
    • Body headings as appropriate.
    • Conclusions.
  • Turnitin: Please submit your paper through Turnitin. There will be a 10 percent penalty if you do not.
  • References: A minimum of one (in addition to the required course readings) referencing your case study organization.
  • Writing Feedback Tool: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click on the linked resources for helpful writing information.

SECOND ASSIGNMENT BELOW

Readings

Use the Capella library to read the following:

The following required readings are available full-text in the Capella University Library. Search for each article by clicking the linked title and following the instructions in the Library Guide.

Application of Opportunity Lenses

The focus of this assignment is the application of nine lenses of opportunity to your case study organization. This paper is to assess how each of the lenses could or currently does apply and what is the relative risk—resources expended—versus potential revenue and profit. All lenses may not apply; if they do not, why? In each case, begin with the theory behind the lens followed by your application to the selected case study organization. Keep in mind the implications of sustainability:

  1. The enduring nature of the opportunities.
  2. How the opportunities reflect the impact of environmental concerns.

Sample opportunity map illustrating revenue, profitability, and resources for the duration of three opportunities.

The last step is to create an opportunity map demonstrating the lenses, using the Sample Opportunity Map as a guide. The opportunity map plots opportunities over time (X-axis) compared to potential impact on the business (Y-axis) divided in three primary sections:

  1. In the business—incremental.
  2. On the business—new offering or value proposition.
  3. Out of the business—redefines the business or category.
  • Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
  • APA formatting: Your essay should be formatted according to APA (6th edition) style and formatting.
  • Length: Minimum of 2,400 words, Times New Roman, 12-point font.
  • Structure: Please include the following sections using APA headings (no abstract required):
    1. Introduction.
    2. Body headings as appropriate.
    3. Conclusions.
  • Turnitin: Please submit your paper through Turnitin. There will be a 10 percent penalty if you do not.
  • References: A minimum of five PRJ or PJ references (in addition to the required course readings).
  • Writing Feedback Tool: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click on the linked resources for helpful writing information.