Strategic Planning and Marketing in Healthcare Essay

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Rubric Detail

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Name: HLTH_4115_Week5_Assignment_Rubric

	Excellent	Good	Fair	Poor
Assignment Requirements	32 (29.09%) – 33 (30%) Student meets all the assignment requirements as described in the instructions.	27 (24.55%) – 31 (28.18%) Student meets most of the assignment requirements as described in the instructions.	25 (22.73%) – 26 (23.64%) Student minimally meets the assignment requirements as described in the instructions.	0 (0%) – 24 (21.82%) Student addresses few or none of the requirements as described in the instructions.
Comprehension and Examples	48 (43.64%) – 55 (50%) Student demonstrates a full understanding and application of concepts and issues presented in the text and assigned readings (e.g., insightful interpretations or analyses; accurate and perceptive parallels, ideas, opinions, and conclusions). Student effectively applies the general principles and ideas presented. Student makes inferences about the concepts/issues and connects to them to other ideas. Student includes multiple pertinent examples and rich detail.	44 (40%) – 47 (42.73%) Student demonstrates a good understanding and application of the concepts and issues presented in text and assigned readings (e.g., insightful interpretations or analyses; accurate and perceptive parallels, ideas, opinions, and conclusions). Student applies the general principles and ideas presented but does not fully connect these to other ideas. Student includes one pertinent example to support statements.	40 (36.36%) – 43 (39.09%) Student demonstrates a fair understanding of the concepts and/or issues as presented in the text and assigned readings. Student somewhat applies the general principles and ideas presented but does not fully connect these to other ideas. Examples lack detail or clarity.	0 (0%) – 39 (35.45%) Student demonstrates little to no understanding of the concepts and/or issues as presented in the text assigned readings. Student does not successfully apply the general principles and ideas presented and does not make inferences about the concepts/issues or connect them to other ideas. No examples or supporting details are included.
Writing AWE Level 4000	19 (17.27%) – 22 (20%) Assignment is organized and contains fewer than three writing and/or spelling errors, and is consistent with the required writing style. Student demonstrates solid sentence-level skills and paragraph-level writing skills. Student consistently uses evidence to support a claim. Student provides a documentation of research with a reference page.	16 (14.55%) – 18 (16.36%) Assignment is organized and contains some writing and/or spelling errors and is consistent with the required writing style. Student demonstrates adequate sentence-level skills and paragraph-level writing skills. Student consistently uses evidence to support a claim. Student provides some documentation of research with a reference page.	12 (10.91%) – 15 (13.64%) Assignment lacks organization, correct grammar and/or shows inconsistency with the required writing style. Student demonstrates sentence-level skills, though paragraph-level writing skills minimally meets standard. Student uses minimal evidence to support a claim. Student provides minimal documentation of research with a reference page.	0 (0%) – 11 (10%) Assignment lacks organization and contains significant writing and/or spelling errors and does not follow the required writing style. Student’s sentence-level and paragraph-level writing skills are below standard. Student does not use evidence to support a claim. Student provides no documentation of research with a reference page.

Excellent

Good

Fair

Poor

Assignment Requirements

32 (29.09%) – 33 (30%)

Student meets all the assignment requirements as described in the instructions.

27 (24.55%) – 31 (28.18%)

Student meets most of the assignment requirements as described in the instructions.

25 (22.73%) – 26 (23.64%)

Student minimally meets the assignment requirements as described in the instructions.

0 (0%) – 24 (21.82%)

Student addresses few or none of the requirements as described in the instructions.

Comprehension and Examples

48 (43.64%) – 55 (50%)

Student demonstrates a full understanding and application of concepts and issues presented in the text and assigned readings (e.g., insightful interpretations or analyses; accurate and perceptive parallels, ideas, opinions, and conclusions).

Student effectively applies the general principles and ideas presented.

Student makes inferences about the concepts/issues and connects to them to other ideas.

Student includes multiple pertinent examples and rich detail.

44 (40%) – 47 (42.73%)

Student demonstrates a good understanding and application of the concepts and issues presented in text and assigned readings (e.g., insightful interpretations or analyses; accurate and perceptive parallels, ideas, opinions, and conclusions).

Student applies the general principles and ideas presented but does not fully connect these to other ideas.

Student includes one pertinent example to support statements.

40 (36.36%) – 43 (39.09%)

Student demonstrates a fair understanding of the concepts and/or issues as presented in the text and assigned readings.

Student somewhat applies the general principles and ideas presented but does not fully connect these to other ideas.

Examples lack detail or clarity.

0 (0%) – 39 (35.45%)

Student demonstrates little to no understanding of the concepts and/or issues as presented in the text assigned readings.

Student does not successfully apply the general principles and ideas presented and does not make inferences about the concepts/issues or connect them to other ideas.

No examples or supporting details are included.

Writing

AWE Level 4000

19 (17.27%) – 22 (20%)

Assignment is organized and contains fewer than three writing and/or spelling errors, and is consistent with the required writing style.

Student demonstrates solid sentence-level skills and paragraph-level writing skills.

Student consistently uses evidence to support a claim.

Student provides a documentation of research with a reference page.

16 (14.55%) – 18 (16.36%)

Assignment is organized and contains some writing and/or spelling errors and is consistent with the required writing style.

Student demonstrates adequate sentence-level skills and paragraph-level writing skills.

Student consistently uses evidence to support a claim.

Student provides some documentation of research with a reference page.

12 (10.91%) – 15 (13.64%)

Assignment lacks organization, correct grammar and/or shows inconsistency with the required writing style.

Student demonstrates sentence-level skills, though paragraph-level writing skills minimally meets standard.

Student uses minimal evidence to support a claim.

Student provides minimal documentation of research with a reference page.

0 (0%) – 11 (10%)

Assignment lacks organization and contains significant writing and/or spelling errors and does not follow the required writing style.

Student’s sentence-level and paragraph-level writing skills are below standard.

Student does not use evidence to support a claim.

Student provides no documentation of research with a reference page.

Total Points: 110

Name: HLTH_4115_Week5_Assignment_Rubric

Learning Resources

Required Readings

Harris, J.M. (2017). Healthcare strategic planning (4th ed). Chicago, IL: Health Administration Press.

Chapter 6, “Phase I: Analyzing the Environment” (pp. 105-134)

Agency for Healthcare Research and Quality (2016). Applying the lessons of social marketing to a quality report. AHRQ. Retrieved from https://www.ahrq.gov/talkingquality/distribute/pro…

Arsene, C. (2018). Step-by-step actionable healthcare marketing plan for 1st quarter of 2019. Healthcare Weekly. Retrieved from https://healthcareweekly.com/healthcare-marketing-…

Grube, M. & Crnkovich, P. (2017). Giving a consumer focus to strategic planning in health care. Healthcare Financial Management, 1–5. Retrieved from https://search-ebscohost-com.ezp.waldenulibrary.or…

Note: You will access this article from the Walden Library databases.

Harvard Business Review Analytic Services. (2018). Improving the patient experience Harvard Business School Publishing. Retrieved from https://hbr.org/sponsored/2019/01/improving-the-pa…

Spear, C. H. (2018). Why it’s important to have a marketing plan: Implementing a strategic plan helps create revenue tor your practice. Optometry Times, (4), 1.

Required Media

Walden University Library (2016, January 29). Keyword and subject searching [Video file]. YouTube. Retrieved from

Note: The approximate length of this media piece is 3 minutes.

Assignment: Marketing Plans in Healthcare

As you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the healthcare organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization’s position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes. Strategic Planning and Marketing in Healthcare Essay

In this Assignment, you will identify and evaluate an actual marketing plan for a healthcare organization.

To prepare for this Assignment:

Review this week’s Learning Resources.
Locate and select a healthcare marketing plan from the Internet, library, or an organization with which you are familiar.

To complete this Assignment, write a 3-page paper analyzing your chosen healthcare marketing plan. Be sure to address the following:

Briefly describe the healthcare organization (type, location, size, etc.).
Briefly describe the healthcare marketing plan you selected. (Note: do not cut and paste the information, but rather summarize in your own words.)
Analyze how well the marketing plan defines what the healthcare organization is trying to accomplish. Provide details and justification.
Explain to what extent the healthcare organization understands its environment, the market, and competition. Describe any key market data that is presented.
Evaluate whether the strategy action matches the conditions and outcomes of the healthcare organization. Explain.
Evaluate whether the marketing objectives are specific enough. Explain. Provide suggestions if they are not.
Evaluate whether the tactics described are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.
Evaluate whether the healthcare organization’s marketing plan is logical and realistic. Explain.
Evaluate whether the healthcare organization’s marketing plan is cohesive. Explain.
Identify and analyze some barriers to the healthcare organization’s marketing plan’s success.

Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate.

BY DAY 7

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Strategic Planning and Marketing in Healthcare Essay