Task: Public Relations Strategies Discussion

Task: Public Relations Strategies Discussion

Task: Public Relations Strategies Discussion

Public relations (PR) professionals are cautioned to not think of audiences as monolithic, but diverse. This requires research for PR practitioners to create campaigns that can reach a variety of audiences.

In this assignment, you will write an expository essay that includes the following:

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Describe how you think the various changes in demographics (e.g. race, ethnicity, age, gender, sexuality, and other considerations) of the United States will impact the future practice of public relations.
Explain your position with three specific examples.
Next, choose two segments of audiences discussed in Chapter 11 and explain which media you would use to reach that audience.
Explain your choices.
In addition to your textbook, please use at least two other scholarly peer-reviewed references and/or credible articles for a total of at least three references. The Library is the best place to find research articles.

Please type your expository paper using 12-point Times New Roman font and double-spacing using Standard English.
Your viewpoint and purpose should be clearly established and sustained.
The writing should be well ordered, logical and unified, as well as original and insightful.
This assignment should be 4 pages in length, not including the title page or reference page.
Follow college-level writing requirements for an essay, with a proper introduction, thesis statement, and conclusion.
You must refer to the reading resources and provide a citation using APA format in the form of in-text citations for all sources used.

Public relations (PR) professionals are cautioned to not think of audiences as monolithic, but diverse. This requires research for PR practitioners to create campaigns that can reach a variety of audiences.